20
Feb
2017
How to be Profitable with iOS Apps Development

Because iOS is the most popular platform today, more and more software and mobile app developers are developing apps for the platform. The key to succeed in this endeavor is to find a niche or an ongoing trend and of course plenty of research on the web.

Over the years, the mobile market has grown considerably and experts predicted continued growth of the market. The usage of mobile internet surpassed desktops in the year 2014 and eight percent of web users have smart phones. With these impressive numbers, it is no wonder why popular and reliable companies all over the world are trying to get a piece of the modern day gold rush.

Profitable with iOS apps development

Among the platforms today, the iPhone or iOS platform is the most popular. That is why many mobile app developers are engaging into developing applications for the iOS platform to be more profitable. The following are some tips on how to be profitable with developing apps for iOS.

  • Find a niche or an ongoing trend. Make use of all the freely-accessible information on the web. Make sure to check what is selling at present and open iTunes and check out what applications are in every category of the app store in the top 100. Look at what’s selling and if you think there are still some dollars for another app of the kind, then it is safe to go ahead with it.
  • More work does not always mean more profit. There are really niches that are big in the market, but it does not always mean that the more work a developer puts into the project, the more profitable it will be. It is important to get to know the competition and make sure they do not have a great advantage in terms of sales.
  • Make sure the app is not existing already. This is probably the very first and most common mistakes that developers do. If an idea comes to mind, considering opening iTunes and spend fifteen minutes to do research.
  • Name it correctly. Most likely, the most difficult task is to come up with a reasonable or catchy name. It should be unique and should say what the application is all about within one or three words. Furthermore, it should be international. Search everything with Google first.
  • Two seconds is what it takes to turn a visitor into a customer. Most iTunes visitor or the app website will have made up their minds whether to buy or not after the first couple of seconds. Visitors could stay longer on the site, browse around even to check out testimonials, but would rarely change their minds after the first decision. The most valuable marketing assets are the app name and icon since there are what the visitors will see first. Consider highlighting all the great features in the app description. If the icon is catchy, the screenshots should be too since these are the next things that people will look at.
  • Avoid an over complicated app. Never make users feel or even worse pay as if they were using a rocket. This is because there are a lot of apps out there and if the users are challenged or become uncomfortable, they will just look for another at a minimal price.
  • Use a framework and do not invent the wheel. The thing is the effort that is put into an application and whether a developer could spend less time and get better quality at the same time. There are many frameworks around, some are supported commercially yet still free to use and some are community developed which still provides plenty of opportunities for troubles in forums.
  • Decide on a business model before proceeding to work. Before putting any time on designing an icon, hiring freelance copywriters, coding and more, make sure to know what the business model would be. Furthermore, make sure to feel comfortable with it and the app should have a realistic possibility to provide some income.
  • Avoid using valuable time on a dead cat. Almost all applications have the same sales graph. Release, then quite for a few days and skyrocket and sink slowly towards a plateau near the bottom. There are numerous tricks to make the sales’ peak unload more applications. Once it hits the bottom, it would never be a hit application anymore.
  • Make fuss about the app. Do not rush into selling. Make friends, family and colleagues know you are releasing an application for the iPhone. Make sure to follow them up when the app is released.
07
Feb
2017
Why Big Data Matters

Big data analytics truly matters these days. It helps businesses harness the data they gathered and use it to determine what customers need and to make better products in the future.

Big data analytics checks huge amounts of data to find hidden patterns, correlations as well as other insights. With technology nowadays, it is possible to analyze data and get answers almost right away, an effort that is less efficient and slower with more traditional intelligence solutions.

THE BIG DATA ANALYTICS EVOLUTION

The big data concept has been around for years. Now, most organizations understand that if they capture all data which streams into their operations, they could apply analytics and acquire considerable value form it. However, even during the 50’s, decades before the term ‘big data’ was uttered, businesses were utilizing basic analytics to uncover trends and insights.

IMPORTANCE OF BIG DATA

Big data analytics help businesses harness data and use it for identifying new opportunities. In turn, that leads to smarter business moves, higher profits, more efficient operations and happier customers. Big data technologies such as cloud-based analytics and Hadoop bring significant cost benefit in terms of storing big data amounts, plus they could identify more efficient means of doing business. With big data usage becoming more and more important to organizations, it’s even more important to find a way for them to analyze the ever growing data that course through their environment and give it meaning.

Big Data Matters

FOUR HUGE WAYS BIG DATA WOULD CHANGE BUSINESS

DATA COULD BE AN ASSET TO EVERY BUSINESS

Even the smallest organizations acquire data nowadays. If a business has a website, accepts credit cards, has a social media presence, even a one-person-shop had data it could collect on its customers, web traffic, user experience and more. This means that businesses of all sizes require a strategy for big data as well as a plan of collecting, using and protecting it. This means as well that savvy businesses would begin offering data services even to very small organizations. Furthermore, it also means that industries and businesses that never considered big data would be for them could be scrambling to catch up.

IT WOULD BOOST OPERATIONS AND INTERNAL EFFICIENCY

From sensors usage to tracking the performance of a machine, optimizing delivery products, recruiting top talent and better tracking of employee performance, big data has the capacity to boost operations and financial efficiency for almost any kind of business and in a lot of various departments. Organizations could make use of sensors for tracking machine performance and shipments and employee performance as well. Organizations have begun using sensors for tracking employee stress, movements, health and even who they talk with and the tone of voice used. Additionally, if big data could be used successfully to quantity what it takes to make a good CEO, it could be used to enhance HR and the hiring process. Data is moving away from the IT department and becoming a vital part of each department.

BIG DATA ENABLES COLLECTING BETTER MARKET AND CUSTOMER INTELLIGENCE

Big data would enable companies to collect better market as well as customer intelligence. For a customer, the companies that one does business with know a lot about the person and the diversity and quantity of what they know is growing every year. Each organization would get many better insights into what customers want, what they would use, and the channels they use to purchase and so on. The other half of the equation is that businesses would have to be proactive on maintaining and creating their privacy policies as well as security and systems required to protect user data.

BIG DATA WOULD ENABLE COMPANIES TO IMPROVE CUSTOMER EXPERIENCE AND BUILD DATA INTO THEIR PRODUCT OFFERING

In the best of all possible worlds, organizations would use the data collected to boost the customer experience and products. Focusing on the right information by asking what is relevant to the business is a major point to obtain better data context. Plenty of data is gathered by IT, which shares the information that is important to the customer and they use the data to gain an advantage and be successful in the field.

BIG DATA IS A NEW COMPETITIVE ADVANTAGE

Big data usage has become a crucial way for leading businesses to outperform their peers. In most organizations, established competitors as well as new entrants would leverage data-driven strategies for innovating, competing and capturing value. Truly, there are early examples of such data use in each sector. In the health industry, data pioneers are analyzing health results of pharmaceuticals when they were prescribed widely and determining the risks and benefits that were not evident during more limited clinical trials. Other early Big data adopters use data from embedded sensors in products such as kids’ toys to industrial goods to find out how the products are actually utilized in the real world. The knowledge informs the making of new services and designing future products.

With the continuous technology evolvement and the changing requirements in businesses all over the world, it is without doubt that big data matters a great deal. It helps businesses boost their services and remain competitive.