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Published: 18 July 2016

BFSI stands for banking, financial services and insurance institutions. Furthermore, it is an industry term for businesses and organizations that offer an array of financial services and products like universal banks. When it comes to BFSI, big data plays a very integral step to developing the future of all related industries. Big Data in the industry is a set of consolidated information that is based on behavioural and other trends that people follow.

The data gathered is assessed via databases over a long period of time and the collection of information helps the banking field comprehend the expectations and needs of the people. This way enables the sector to keep updated with the trends and perform changes that would boost their system and enhance customer relations simultaneously. Big Data could be used to improve account and relationship management. Through coordinating the data collection already in the public domain, businesses could be improved. Moreover, insights could be derived from additional internet data, may be focused around the early identification of possible problems, such as for instance, how credit lines are used against agreed limits, monitoring account crediting behaviours since problem accounts often credit funds late in the day and also to identify payment patterns of possible interest.

The use of the internet has made it much easier to evaluate and assess a bank’s progress beforehand. Banks are always trusted with plenty of information about their clients. With the information, they could learn newer ways for providing better services. Using big data helps banks become more profitable. Databases that are small scale cannot be trusted easily with huge amounts of information. If a bank does not use big data, its databases could experience system fail. Clients will be kept waiting while the bank tries to provide an answer to a simple query. Big Data helps avoid this embarrassing scenario.

Big Data could be a big system, yet it simplifies everything. When a name is entered to the system, it filters the information required, thus saving time. Furthermore, it helps industries function much smoother and helps in identifying issues faced both at the large and small scale. This enables the organization to be updated before an issue is revealed to the clients. The value of Big data to the banking industry is estimated to be over 6 Billion Pounds for the next five years.

There are instances when some clients or investors make an agreement but change their mind later. Big Data helps the banking industry make certain that these people will not walk away from their contracts. It is now easier for banks to have a clear record of credit card limits for each and every customer. Moreover, it helps ensure that no client exceeds the limit in an unjust way. Aside from keeping track of credit card limits, Big Data also helps ascertain that no fraud is committed. They could trace debtors easily via the system and avoid or block them from unauthorized transactions that could harm their clients. In the long run, Big Data could help banks gradually and slowly develop a better comprehension of their clientele. In this way, the industry could stay ahead and learn what market is valued by the people and the strategies that gain more attention.

Big Data enables the BFSI industry to understand the expectations and needs of the clientele and be more profitable. Furthermore, it allows the sector to be updated with the trends and do changes that will boost their system as well as improve customer relations. It requires the right set of Big Data Analytics solutions, whichenables to integrate multiple systems, collaborate data and present it to the users in a dashboard view, such that it help users with valuable business insights and improve strategies and overall efficiencies.


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