Client is an e-commerce proficient and is sequential businessperson worked to assist others business in terms of increasing profits and to upsurge revenue. With unique marketing, promoting and advertising techniques including high-level digital marketing strategies and marketplace diversification help others bring out their business marketing gaps, and fulfil business approach objectives.
Having a business strategy in mind, client wanted to develop a mobile app for wine lovers. Client had a website with the same concept and wanted to replicate the features in mobile application in some bounded figure. A network to connect with wine lovers‚ review wineries and share trails with friends.
“Wine Aficionados Network” has a wide range of goal and objectives out of which the prime considerations are listed below:
- View winery route by tracking GPS location,
- Check-in allowed to be within 3 miles of the winery and using a mobile device
- Rate & Review particular wine, winery and trails
- Share experiences with friends and other members, following favorite wineries and get up to date info about what is going on.
- Accumulating points and collecting badges for free wine related products
- Easily accessible by anyone and at any time.
TatvaSoft developed a mobile application “Wine Aficionados Network” for the above purpose. It offered following features which include:
- Wine lovers to register for app by email address & password or with social accounts – Facebook, Twitter, Google+.
- After login, set the user profile details by uploading photo and other information – name, email, and location.
- List of all organized wine trails near to user by location. Allow user to create own wine trail based upon geographic location or some casual place.
- Map out a trail by selecting the wineries wanted to go to then it will give distance plus directions. Allow to save the wine trail user created and share them with friends
- Users can search other trails, can bookmark it for future preferences, and also can share it to friends.
- Wineries route can be viewed. That giving the list of wineries added to the trail with pinpoints of it in the map. User is able to upload photos of the wine trail.
- Winery, user can search by location that gives all the information about it. Map and directions to its location, Hours of service, etc. List of wines and their reviews from other people. Reviews of the winery and lists other wineries that are nearby.
- Bookmark winery and share it. User can check-in to winery which will display on activity page.
- List of nearby winery photos, click on “view all” option will display all photos of that winery. User can share photo and also add caption of photo if uploaded by him/her. Any user can flag a photo as inappropriate if it is not relevant
- Friends list and Request list, can add user as a friend by sending a request. Friends tab display a listing of friends and clicking any friend name lands on friend’s page.
Through new approach client wanted to target mobile app users and to get huge number of registration for his wine network, and he succeed in getting huge response from larger audience for his wine network through the mobile app that is artistically developed by TatvaSoft.